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Role: Senior Graphic Designer
For: UNC Asheville’s Communication & Marketing
Date: February 2019–2023
As Senior Designer at UNC Asheville, I spearheaded impactful initiatives that elevated the university's visual identity and communication strategies. Leading flagship projects such as Admission recruitment materials, the UNC Asheville Magazine, and comprehensive campus signage, I played a central role in shaping a cohesive and compelling brand presence. Additionally, I assumed a leadership role by managing a junior designer, providing guidance to external consultants, and meticulously reviewing proposals and briefs to influence the overall brand direction. In my capacity as the primary brand steward, I consistently ensured the proper use of logos and branded elements, upholding best practices and contributing to the overall success of the university's visual representation.
URL: unca.edu
"Where It All Starts" Anti-Melt Admission piece
Piece mailed to enrolled students in order to promote retention and inspire excitement about the upcoming semester. Printed with a unique layout to call attention to the vibrant photography that showcases UNC Asheville’s campus life.
UNC Asheville magazine (Winter 2022)
36-page magazine produced with me as the sole art director, designer, and illustrator.
Jurassic Bark Homecoming branding
UNC Asheville’s 2023 Homecoming was themed “Jurassic Bark” and I created the entirety of the branding meant for the campus community to utilize, including custom illustration elements, templates, and advertising.
Graphic Designer; Senior Graphic Designer
UNC Asheville’s Communication & Marketing
February 2019–2023
As Senior Designer at UNC Asheville, I spearheaded impactful initiatives that elevated the university's visual identity and communication strategies. Leading flagship projects such as Admission recruitment materials, the UNC Asheville Magazine, and comprehensive campus signage, I played a central role in shaping a cohesive and compelling brand presence. Additionally, I assumed a leadership role by managing a junior designer, providing guidance to external consultants, and meticulously reviewing proposals and briefs to influence the overall brand direction. In my capacity as the primary brand steward, I consistently ensured the proper use of logos and branded elements, upholding best practices and contributing to the overall success of the university's visual representation.